Another project part of the University of Wisconsin's Digital Skills: UX/UI program, I was tasked with Re-Branding a community event that could use a brand lift up.
The project goals were to research the current brand and then create the following:
A New Logo
A Brand Guide
What is Riverwest 24?
Riverwest 24 is a community bicycle race in the Riverwest neighborhood of Milwaukee. For 24 hours, individuals, duos, or teams of 6 ride loops around the neighborhood. Teams can gain points from completing loops and participating in community-hosted Bonus Checkpoints.
The main part of the logo is the people-made bicycle gear.: Different people coming together complete the 24-hour day. Riverwest 24 has the goal of bringing the community together and this icon achieves this.
The font choice, GIN, invokes the history of the Riverwest neighborhood as a distillery and brewing hub of Milwaukee.