Riverwest 24 Re-Brand
April 2022
Another project part of the University of Wisconsin's Digital Skills: UX/UI program, I was tasked with Re-Branding a community event that could use a brand lift up.
The project goals were to research the current brand and then create the following:​
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A New Logo
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A Brand Guide
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Marketing Deliverables
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What is Riverwest 24?
Riverwest 24 is a community bicycle race in the Riverwest neighborhood of Milwaukee. For 24 hours, individuals, duos, or teams of 6 ride loops around the neighborhood. Teams can gain points from completing loops and participating in community-hosted Bonus Checkpoints.
Logo
The main part of the logo is the people-made bicycle gear.: Different people coming together complete the 24-hour day. Riverwest 24 has the goal of bringing the community together and this icon achieves this.
The font choice, GIN, invokes the history of the Riverwest neighborhood as a distillery and brewing hub of Milwaukee.
